Beauty Products

This is a collection of photographs exploring product photography using lighting equipment, DSLR cameras, and props. In addition to photographing the product, I researched the type of audience using demographics and psychographics to attract the right customers.

Beekman Goat Milk Lotion. The target audience is 30-40-year-olds women who live in northeast region and follow a vegan lifestyle. My inspiration for the Beekman Lotion was a light, warm sense because lotion feel comfortable and rejuvenating. Using plants and marbles emphasize the freshness as said on the bottle, but also represents the vegan lifestyle.

Yves Saint Laurent Perfume. The target audience is 20-40-year-olds women who are fashion connoisseurs and live an urban lifestyle. My inspiration for YSL perfume is elegant and expensive because it is a high-end beauty product. I chose a neutral satin that matches the bottle to provide a consistent color scheme.

Project Duration:

2 Weeks | 2022